Google’s IP-Based Ad Tracking Expansion Raises Privacy and Profiling Risk Across the UK and Europe
Threat Summary Google’s plan to use user IP addresses for ad measurement and personalization in the UK, EEA, and Switzerland introduces a significant privacy and tracking risk rather than a traditional software exploit. Beginning 3 August 2026, the change will expand the company’s ability to correlate online activity with network-level identifiers, increasing the precision of […]