Istari Digital’s CTO lays out a customer-first blueprint for competing in a crowded digital services market

Istari Digital’s CTO lays out a customer-first blueprint for competing in a crowded digital services market

In a recent executive interview, Christopher Benson, Chief Technology Officer of Istari Digital, described how the company thinks about its market, what customers are asking for now, and how it intends to translate technology choices into measurable business outcomes. While the conversation is framed as an industry perspective, it also functions as a clear signal of how Istari is positioning itself for the next wave of enterprise digital spending—where differentiation comes less from